Spring / Summer '26 PFW presentation 29.06.25

We unveiled our SS26 collection during Paris Fashion Week on the streets of Paris - where the clothes instinctively belong: among people, movement, traffic and architecture.

The SS26 collection draws from American archetypal classics, vintage pieces that carry a sense of familiarity and timelessness, with an overall feel that is effortless and chic, with a laid-back kind of luxury.

Alongside the main collection, we developed a special research line for the occasion. These pieces carry visible traces of the making process. They’re intentionally left in an open-ended state - not polished products, but fragments of ongoing thought. Starting from archive pieces and vintage clothing, this collection reveals where ideas begin.

The sun plays a subtle but important role in this story. We worked with fade-out techniques and suggested logos that aren’t really there, creating shadow-like effects and prints that fall across the garments like passing light.